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Fashion · E-commerce

E-commerce Fashion Brand

Campaign Objective

Increase product sales while identifying winning creatives.

01 / CONTEXT

The situation

Start with a small set of visually strong, competitively priced products.

Funnel Stages

02 / STRUCTURE

Campaign structure

1

Product

Start with a small set of visually strong, competitively priced products.

2

Creative

Creative testing.

3

Audience

Audience testing with other variables controlled.

4

Retargeting

Site visitors, product viewers, add-to-cart users, engagers.

03 / CREATIVE

Creative tests

Angles and creative formats tested systematically to find winning combinations before increasing budget:

01Lifestyle
02Product focus
03Problem/Solution
04Social proof

04 / OPTIMIZATION

Optimization rules

  • Rule 1Low CTR → improve the hook.
  • Rule 2High CTR but low add-to-cart → review product page and offer.
  • Rule 3High add-to-cart but low purchase → review checkout and objections.
  • Rule 4Strong purchases → scale winners gradually.

Planning targets, not reported results

Planning targets

30-day framework

These numbers serve as planning models and pacing targets during setup, not guaranteed or historical client outcomes.

Budget$400 / 30 days
Impressions30,000-45,000
Visits700-1,100
KPIROAS
AlsoCTR, CPC, add-to-cart rate, checkout rate, cost per purchase

Key Strategic Takeaway

Key strategic takeaway

“Winning creative + winning audience + winning offer = better customer acquisition.”

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